01 / 808 ATHLETE
808 Athlete
The signature design—rooted in Hawaiʻi and the mission behind every wear.
Mental health with every wear
Wear the mission.
808 Athlete merchandise helps fund free mental health education and resources for student-athletes across Hawaiʻi.
Shop the collection
The collection
Made to mean more.
Every piece represents stronger minds, stronger athletes, and a stronger community.
02 / HOLD YOUR GROUND
Hold Your Ground
A bold reminder to stay grounded when the pressure rises.
03 / LOCK IN
Lock In
A wearable cue to find your focus and stay present.
Where your purchase goes
Your support goes back to the community.
Merch proceeds help 808 Athlete bring mental health education directly to young athletes at no cost to teams and families.
Free team presentations
Educational materials and athlete swag
Travel to support neighboring-island communities
Aloha,
I’m Yaira Rosa, M.S., MFTP, founder of 808 Athlete Mental Health Initiative.
As a mental health professional and mom of athletes, I created 808 Athlete to give student-athletes practical tools to manage pressure, strengthen confidence, and thrive on and off the field.
Every purchase helps fund free presentations and mental health resources for teams across Hawaiʻi.
With gratitude, Yaira
YAIRA ROSA, M.S., MFTP
FOUNDER • 808 ATHLETE
FOUNDER • 808 ATHLETE
Volunteer service
Support beyond the shirt.
808 Athlete partners with teams, coaches, schools, and community organizations to provide practical mental health presentations for student-athletes.
Performance anxietyGrounding and focusEmotional regulationConfidence and self-talkStress and recoveryKnowing when to ask for help
Request a presentation